A Singular Vision

Dr. Vinyard's professional journey has been singularly focused on providing transformative and expertly crafted aesthetic makeovers for his patients.

The Makeover Ideology

Dr. William J. Vinyard, MD, FACS, stands out distinctly in the realm of plastic surgery with an approach that significantly deviates from the commonplace. Known as The Makeover Master, he embeds an exclusive makeover ideology into his practice, which transcends the typical offerings of plastic surgeons. Unlike the standard, often transactional interactions associated with conventional surgery practices, Dr. Vinyard delves deeper. He meticulously crafts each aesthetic journey to be comprehensive and transformative, emphasizing a holistic enhancement rather than isolated changes. His belief that each individual’s aesthetic journey should be as unique and authentic as they are sets him—and your transformative experience—apart in a sea of uniformity. Here, in the dedicated hands of Dr. Vinyard, your makeover becomes not just a physical alteration but a harmoniously rejuvenating journey that impeccably balances expertise, empathy, and innovative technique.

Rooted in Compassion:
The Midwestern Origins of Dr. Vinyard’s Approach to Patient Care

Dr. William J. Vinyard’s compassionate and empathetic approach to patient care is deeply rooted in his Midwestern upbringing. Hailing from the heartland of Kansas City, Dr. Vinyard’s ethos of genuine warmth and kindheartedness has been a steadfast quality woven through every interaction, especially with his patients. His journey alongside his college sweetheart, now his wife and business partner, whom he met during their undergraduate studies at the University of Kansas, has been a cornerstone in shaping his interpersonal relationships. The pair, both originating from Kansas City, share a foundational belief in earnest, sincere communication and a down-to-earth approach to connecting with others. This hallmark trait, nurtured amidst the wholesome, grounded spirit of the Midwest, seamlessly transitions into Dr. Vinyard’s practice, creating a patient experience that is as heartfelt as it is clinically exceptional. 

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More than a Surgery,
More than a Surgeon

With Dr. Vinyard, patients don’t merely undergo a procedure; they are embraced into a journey where their stories are heard, their concerns genuinely acknowledged, and their aspirations deeply respected. With Dr. Vinyard, patients find not just a supremely skilled surgeon, but a steadfast ally in their aesthetic journey, wherein his undivided attention and empathetic care are ever-present, ensuring a transformative experience that’s as emotionally supportive as it is physically metamorphic.

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Creating a Masterpiece:
Dr. Vinyard's Path
to Establishing VIPS

 After completing his surgical training and advanced fellowships, Dr. Vinyard began his search for the right location to begin his plastic surgery practice and raise his children. He spent considerable time and effort evaluating several options around the country. In the tranquil settings of Lake Guntersville, AL, Dr. Vinyard discovered not just a location, but a community in which to nestle his burgeoning plastic surgery practice.

From his initial attraction to the world of plastic surgery, Dr. Vinyard harbored visions of his future practice. The opportunity presented in partnership with Marshall Medical Centers wasn't merely a chance to establish a practice but to meticulously build a plastic surgery program from scratch. Dr. Vinyard always envisioned creating a practice finely attuned to the needs and aspirations of his patients, surpassing their anticipations in their aesthetic journey. The serene beauty and discrete nature of Lake Guntersville effortlessly aligned with the ethos of what would become the Vinyard Institute of Plastic Surgery (VIPS).

Inaugurated in 2010 with a harmonized objective alongside Marshall Medical Centers to introduce Plastic Surgery Services to Marshall County, VIPS wasn’t simply opened—it was crafted. Dr. Vinyard designed and established an AAAASF-accredited Surgical Center, achieving board certification from the American Board of Plastic Surgery on his inaugural attempt. His memberships with esteemed organizations such as the American Society of Plastic Surgeons (ASPS), the American College of Surgeons (ACS), and the Southeastern Society of Plastic and Reconstructive Surgeons (SESPRS) further underscored his dedicated pursuit of excellence within the field of plastic surgery.

Diving into a New Chapter: The Makeover Master Takes South Florida

Despite the thriving growth of his practice in Guntersville, AL, Dr. Vinyard recognized the limitations posed by the local population size in sustaining a long-term plastic surgery practice. Ever drawn to the alluring warmth of the Atlantic Ocean, and holding a lifelong aspiration to delve deeper into his passions of scuba diving and underwater photography, a move to a coastal locale had always lingered in his plans. Both Dr. Vinyard and his wife proudly hold Rescue Diver Certifications, and with ambitions to ascend to the rank of master scuba divers, they've also imbued their two children with a love for the ocean, nurturing them to become Open Water Certified Scuba divers. In 2014, an esteemed opportunity to relocate to Palm Beach County materialized, allowing Dr. Vinyard to seamlessly meld his career with his aquatic passions, and to join the esteemed team at Plastic Surgery of Palm Beach. Bringing along his signature Midwestern warmth and personability, coupled with his advanced technical skills and methodologies, Dr. Vinyard swiftly carved out a sterling reputation in South Florida, becoming synonymous with compassionate patient care and delivering aesthetically exquisite results.

Elevating Plastic Surgery

In 2018, Dr. Vinyard embraced the initiative to resurrect the esteemed VIPS Experience in South Florida, returning to a solo practice to realize his aspirational vision. His mission: to elevate the standard of cosmetic plastic surgery, crafting not just exceptional results but also an unparalleled patient experience that surpasses expectations. Thus, the Vinyard Institute of Plastic Surgery (VIPS) was reborn in November of 2018.

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Setting the Standard on Florida’s Treasure Coast

Every detail of VIPS, now a hallmark of transformative cosmetics and synonymous with quality, has been meticulously designed by Dr. Vinyard and his wife Gina, prioritizing patient comfort, privacy, and convenience, ensuring that the EXPERIENCE is every bit as remarkable as the RESULTS.

Choosing Dr. Vinyard for Your Transformation

Entrust your transformation to Dr. Vinyard, a surgeon whose meticulous and extensive training is rivaled only by his genuine, patient-centered approach, deeply rooted in his empathetic Midwestern upbringing. Vinyard Institute of Plastic Surgery (VIPS) in scenic Port Saint Lucie is more than a practice; it’s a meticulously curated experience, where every detail is designed with your comfort and desired aesthetic outcome in mind. Guided by a steadfast commitment to exceptional results and patient satisfaction, Dr. Vinyard isn’t just a surgeon; he's a dedicated artisan in the field of transformative makeovers, making VIPS a distinguished destination for your aesthetic journey.

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Doctor credentials
Doctor credentials

Honors & Accolades

  • Golden Key National Honor Society member
  • Student Leadership Award nomination
  • Alpha Honor Medical Society nomination
  • Dr. Thomas G. Orr Award for "The Outstanding Student in Surgery"
  • J.K. Hardesty Award for "The Best Resident Paper"
  • 2012 – 2018: "America’s Top Surgeons Recognition for Cosmetic Plastic Surgery"
  • RealSelf Top Doctor 2022 
  • Stuart Top Doctor Award 2023 - Stuart Magazine 

Publications

Grotting, J.C., Vinyard, W.J., Higdon, K.K. In-Office Saline Implant Deflation for Revision Breast Surgery. Plastic Surgery Pulse News. Vol. 2 No. 3. Quality Medical Publishing, 2011.

Grotting, J.C., Vinyard, W.J. Reoperative Rhytidectomy. The Art of Aesthetic Surgery: Principles and Techniques. 2E, Nahai F (ed). Quality Medical Publishing, 2010.

Presentations

Vinyard, W. J. Preoperative In-Office Saline Implant Deflation. Presented at the Southeastern Society of Plastic and Reconstructive Surgeons 53rd Annual Scientific Meeting, 2010.

Vinyard, W. J. The Keller Funnel. Does It Hold Up To Its Claims? Presented at the Southeastern Society of Plastic and Reconstructive Surgeons 53rd Annual Scientific Meeting, 2010.

Vinyard, W. J. Photographic Standards for the Massive Weight Loss Patient. Presented at the California Society of Plastic Surgeons and the Rocky Mountain Association of Plastic Surgeons Joint Annual Meeting, 2009.

Vinyard, W. J. Avoiding Nerve Injury in Facial Plastic Surgery. Presented at the University of California-Davis Department of Plastic & Reconstructive Surgery, 2009.

Vinyard, W. J. Microsurgery. Presented at the University of California-Davis Department of Plastic & Reconstructive Surgery, 2009.

Vinyard, W. J. Microtia. Presented at the University of California-Davis Department of Plastic & Reconstructive Surgery, 2008.

Vinyard, W. J. Soft Tissue Coverage in Hand Surgery. Presented at the University of California-Davis Department of Orthopedic Surgery, 2008.

Vinyard, W. J. Amputation & Replantation. Presented at the University of California-Davis Department of Orthopedic Surgery, 2008.

Vinyard, W. J. Financial Planning. Presented at the University of California-Davis Department of Plastic & Reconstructive Surgery, 2008.

Vinyard, W. J. Photographic Essentials in Plastic Surgery. Presented at the University of California-Davis Department of Plastic & Reconstructive Surgery, 2008.

Vinyard, W.J. Ureteric Herniation: A Rare Diagnosis in Patients with Kidney Transplants. Presented at the American College of Surgeons, Kansas Chapter Annual Meeting, 2006.

Vinyard, W. Breast Anatomy and Physiology. Presented at the University of Kansas School of Medicine Department of Surgery, 2004.

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